Google, WNBA·ESPN과 여성 스포츠 지원 다년 파트너십
무슨 발표인가
- 여성 스포츠 TV 커버리지 4%, 스폰서십 1% 미만 수준
- 대표 선수들의 역사적 성취 사례(Leslie 덩크, 여자축구 월드컵 4회 우승)
- 여성 운동선수·팬·차세대를 위한 투자
원문 (영어)
When I think back to all of the time I have spent watching sports, a few memorable moments rise to the top. Lisa Leslie’s famous dunk , the first in WNBA history, took the world by storm. My daughter and I were on the edge of our seats when the U.S.
Women’s National Soccer Team won the FIFA Women’s World Cup for the fourth time back in 2019. And seeing Simone Biles perform multiple signature gymnastics moves that have never been done before is a testament to her creativity and incredible talent.
These moments are inspiring and remind us that investment in women and girls allows for them to live out their dreams. Despite knowing the importance of representation, only 4% of television sports coverage and less than 1% of sponsorship is dedicated to women’s sports.
This lack of visibility and support impacts not only professional athletes, but all of us, from fans and emerging athletes to our kids who dream of following in the footsteps of their idols. It even transcends sports by reinforcing standards of inequity.
This is something I am personally passionate about, and that we at Google are eager to help change. Today, we’re proud to announce that we’re embarking on a multi-year partnership with the WNBA and ESPN as a WNBA Changemaker . As a Changemaker, we are committed to increasing visibility and coverage of women’s sports to help break down barriers.
First up, as the Presenting Partner of the WNBA on ESPN, we will work with both companies to deliver “25 for 25”: 25 regular season games on ABC and ESPN for the 25th season of the league. We are also working with ESPN to add a dedicated segment for women’s sports on SportsCenter, ensuring the network’s flagship program celebrates the top plays, inclusive of all genders.
원문: Alphabet Company Announcements — "Championing women’s sports with the WNBA and ESPN" (2021-05-03) 공식 원문: https://blog.google/company-news/inside-google/company-announcements/wnba-espn-partnership/
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